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Why Translation Can be the Key to Choosing the Perfect Company Name

Nexan
2 min readFeb 10, 2023

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Photo by Campaign Creators on Unsplash

Choosing a company name is a crucial step in the process of starting a business. A company’s name is its identity and can play a major role in shaping its reputation and setting it apart from the competition. However, with so many businesses operating today, it can be challenging to find a unique and memorable name that hasn’t already been taken.

One solution to this challenge is to look beyond the English language and consider names from other languages, such as your native language. This can open up a whole new world of possibilities and increase the chances of finding a name that truly reflects your company’s mission and values.

For example, if you’re starting a business in Kenya, you could consider using Swahili names. Instead of choosing a name like “Impact”, you could choose a name like “Athari”. Not only will this set your business apart from others, but it also shows your connection to and appreciation for your local culture.

Translating your company name into your native language can also make it easier for customers to spell, pronounce, and remember. This can help improve brand recognition and increase the chances of customers choosing your business over others.

However, it’s important to keep in mind any potential cultural or linguistic…

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Nexan
Nexan

Written by Nexan

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